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Steps for Developing a Successful Social Media Strategy
Social media has been termed as the fastest growing marketing tool as it gives companies the power to access millions of customers at the mere touch of a button. With at least 91% of internet users using at least one social networking platform, it has become important for companies to build an effective social media strategy. Below are some steps that you can use towards developing a successful social media strategy for your business.
Setup Your Goals
Launching a strategy is similar to launching any marketing strategy. You must first determine what exactly your goals are before opening accounts in major social networks. An important point to keep in mind is that social media is a long-term strategy that is aimed at building and strengthening relationships and brand identity as opposed to a quick selling marketing gimmick.
Create a Plan
When developing a marketing plane, you must choose the social networks to get started with, determine how many times each account will be updated and decide on whether the updates will be conversations or announcements. You also have to think about how to integrate your social media strategy with your overall communication strategy of your company.
Point Out Your Niche
Social networks like Facebook, Twitter, LinkedIn, Stumble Upon, Digg, Reddit, Yelp and YouTube are all growing fast every day. Each network comes with its strengths and weaknesses and opportunities and threats. You have to do some research and determine as to which network will work best with your target audience. You must remember that your niche varies depending on whether your company is local, regional, national or global.
Assign a Social Media Manager
If you have enough resources; it is best if you appoint a social network manager who has previous experience to handle the regular updating of the different social networks. Otherwise you can delegate the updating task to some of your employees who are familiar and comfortable with the domain.
It can be termed as the most crucial aspect of social media strategy. Your contacts are the main influence you have in developing and sustaining a positive corporate identity. Engage with them through both online and offline platforms.
Keep track of essential statistics like the number of updates, new followers or fans added, the number of feedback or comments and any other important actions that were taken. You must measure and analyze these vital metrics against your social media goals on a weekly or monthly basis.
You must note that there is no precise technique when social media strategy is concerned. The social media strategies will vary depending on the type of business and the industry.
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